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CV

Professional Experience

University of Iowa

BBA, Marketing , University of Iowa , Iowa City, IA
August 2014 — May 2018
Minor in arts from the College of Liberal Arts and Sciences
• Focused on Digital and Sustainable Marketing.
• Focused on Graphic Design and Printmaking.

Adobe Creative Cloud Certificate

Advanced Certifications 

  • InDesign

  • Photoshop

  • Illustrator

  • Lightroom 

  • Premier

Marketing Manger

Marketing Manager at Second Chance Beer in San Diego, CA 
Reporting directly to the CEO, I managed all marking programs including Social Media, Packaging
Design, Tasting Room support, Events, and Sales support.
• Utilize social media platforms to expand market presence in San Diego, Los Angles, Arizona
• Redesigned and currently manage all website pages 
• Launched 10 new packaging designs
• Execute Packaging Re-Design and Export Packaging
• Direct and Manage public and private events
• Supervise Online Customer Service

Social Media Manager and Assistant Designer

Social media manager for Local Roots Kombucha.

  • I was in charge of representing the company across social channels as the sole voice of the brand.

  • I responded to comments, compile campaigns, and create content.

  • I provided Local Roots with the guidance needed to enhance their online presence.

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Design:


  • Completely designed all advertisements for Social Media Platforms 

  • Launched and Designed all core beverage carrier box packaging. Launched in Sprouts across CA at the end of 2020. 

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CEO and Founder

Freelance Design and Branding Company called VB Design Co.

Lead Marketing

Marketing Leader at Latitude 33 Brewing Company in Vista, CA.
Reporting directly to the CEO, I managed all marking programs including Social Media, Packaging
Design, Tasting Room support, Events and Sales support.
• Utlizied social media platforms to expand market presence in San Diego, Los Angles, Arizona, Nevada
• Brought graphic design in house saving company $21,320
• Managed TTB and ABC regulations and Labeling
• Grew Instagram by 21% year over year
• Launched 7 new packaging designs
• Executed Packaging Re-Design and Exported Packaging
• Directed and Managed public and private events
• Supervised Online Customer Service

Brand Ambassador at Backpocket Brewing

• Helped increase revenues (15% year over year).
• Added 10 new accounts, increased marketing awareness.
• Organized and coordinated events including: Tap take overs, Beer festival, major beer release
parties, beer classes and tours.
• Managed a 5-person sampling/event team: developed work schedules, organized beer
samplings, coordinated remote events with regional sales managers.
• Sales territory included 50+ accounts in 5 cities. Clients were grocery stores, bars, restaurants,
hotels, and liquor stores.

Digital Marketing Internship

Global Tour Golf Supplies 
• Enhanced functionality existing website and added new website images.
• Developed 3 marketing brochures.
• Re-branded and re-priced all golf products.

For the past 2.5 years, I have led the marketing efforts for two brewing companies helping them achieve
double-digit sales growth. I am looking to continue my growth and career
in marketing and I am confident I would be a great asset to any organization. I am team player
with skills that include time management, creative thinking, marketing strategy, leadership, public
speaking, and a strong work ethic.

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